No Easy Answers

A regional home improvement center in California has a slogan, “The answers are out there, and we’ll help you find them.”  I find myself quoting this sound bite from time to time.  I just like how it fits into conversation when I feel like I’ve solved something.  The saying is true of hardware and fertilizer, but overly simplified when it comes to sales, business, or humanity. 

I feel like most “Sales Blogs” are a vending machine of advice. 

Motivation press button A5 and look in the drop slot.  Advice on Cold Calling press D2. How to Set Goals, now that’s a favorite, press C4.  

Those that think there are easy answers simplify the problem at their own risk.

I sure wish that reading a catchy blog title got me out of my sales slumps, my routine ruts, gave me a shot of motivation, or got me the presidents award.  If it were that easy then political blogs should have given us a unified country and world peace by now. 

Those that put in the time with a fresh perspective or outside help can make changes and get results.  Change is not easy.  It can however be very worthwhile.  When a general practitioner needs a specialist opinion we get referred.  It is the same in business.  There will be times when specialists need to be called in to evaluate and give outsider perspective. 

There are times when professionals make it look too easy. So easy that we feel like they are taking our money and running. But try your hand at it yourself, the countless hours we waste staring at the problem that seems impossible to actually solve. Sure the instruction say just plug the cable into the back of the BluRay player and then to the TV. We stare at it, afraid of breaking it. The professional on the other hand, just dives in and in seconds, problem solved.

That is the crux of it. Everyone one has opinions, but few are brave enough to jump in there, take a chance and fix the problem.